About us

We are Otterly.AI

At Otterly.AI, we revolutionize content and brand monitoring for AI search experiences. We are an ambitious and experienced team of marketing and tech leaders.

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The Founding Story of Otterly.AI

Founded by Thomas Peham, Josef Trauner and Klaus-M. Schremser, Otterly.AI quickly became one of the first AI Search Monitoring Solutions for marketing teams. Everything started with their own need to bring visibility into the unknown world of LLMs and AI Search Experiences

Why Otterly.AI? Otters are intelligent, humble and agile. They are great at mastering difficult environments while having great eyesight. This is all you need to master the disruptions in marketing. And obviously, otters are cute, aren't they?

Otterly.AI founders
We are Otterly.AI

Our Founders

Meet the passionate founders of Otterly.AI.

Thomas Peham, Otterly.AI founder
Thomas Peham
Co-Founder

SaaS Marketing Expert | ex-VP of Marketing | Went from 0 to Series C in 4 years

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Josef Trauner, Otterly.AI founder
Josef Trauner
Co-Founder

Product & Tech Expert | ex-CEO & CPO | Exit to SaaS group in 2023

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Klaus-M. Schremser, Otterly.AI founder
Klaus-M. Schremser
Co-Founder

Serial Entrepreneur | SaaS Enthusiast | Exits to Atlassian, APA & saas.group

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We're Hiring - Open Positions

Check out all open positions here

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April 2024

OtterlyAI launched on
Product Hunt

The initial first product version launched as a LLM Monitoring solution back in April 2024, even before AI Overviews were introduced. We realised the need for AI Search monitoring and pivoted away from pure LLM tracking.

October 2024

OtterlyAI launched AI Search Monitoring offering

OtterlyAI launched as an AI Search Monitoring solution in October 2024. Until December more than 1,000 marketers and SEO expert started using OtterlyAI to monitor AI Overviews, ChatGPT and Perplexity.

In December, OtterlyAI got covered on Techrunch and other media.

1,000

users since the launch of Otterly.AI in Oct 2024

80%

Reduction in brand monitoring time for our clients.

June 2025

Introducing OtterlyAI 2.0



Until June 2025, OtterlyAI has grown to 5,000+ marketing and SEO professionals utilising OtterlyAI. With amazing customer stories, OtterlyAI helps marketing teams analyze + optimize for higher brand visibility and more website citations on ChatGPT, AIO, AI Mode, Gemini, Perplexity, and Copilot.

5,000

users since the launch of Otterly.AI in Oct 2024

80%

Reduction in brand monitoring time for our clients.

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