Otterly.AI is a brand and content monitoring tool that helps companies track and improve their visibility in AI-powered search experiences like ChatGPT, Google AI-Overviews/AI-Mode, PerplexityAI, and more.

How is OtterlyAI different from traditional SEO tools?

Traditional SEO tools track Google rankings. OtterlyAI focuses on how brands appear in answers from generative AI models - the next frontier of search visibility.

Who should use OtterlyAI?

OtterlyAI is ideal for SEO marketers, brand managers, and business leaders who want to ensure their company is well-represented in AI search results.

How does OtterlyAI track brand mentions?

OtterlyAI simulates AI prompts across major AI-searches (LLMs) (like ChatGPT, Google AI-Overviews/AI-Mode and Perplexity), monitors the generated responses, and extracts brand and competitor data.

Does OtterlyAI require technical setup?

No setup required. Just enter your brand and competitor keywords - Otterly does the rest. No integration or installation needed.

Can I try OtterlyAI for free?

Yes, OtterlyAI offers a 14-day free trial with no credit card required. You'll get full access to tracking, insights, and reporting features.

Is OtterlyAI GDPR compliant?

Yes, OtterlyAI is built with privacy and security in mind and is fully compliant with GDPR regulations.

What languages does OtterlyAI support?

Currently, OtterlyAI supports all languages for monitoring search prompts. The dashboard is available in English.

What countries can OtterlyAI monitor in?

Currently, OtterlyAI supports more than 40 countries for AI search monitoring.

Does OtterlyAI help me optimize my brand's visibility in AI searches?

Yes, OtterlyAI is helping with a lot of optimization strategies (GEO) for your brand, your website and content to be better visible in AI searches.

🏆 Gartner Cool Vendor 2025 • G2 Top SEO Software Q4 2025
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Best AI Search Monitoring Tool for Agencies: Why OtterlyAI Tracks 6 Platforms With 99% Citation Accuracy

Marketing agencies face a critical challenge: Gartner predicts a 50% decline in organic search traffic by 2028 as consumers shift to AI-powered search. OtterlyAI helps agencies deliver measurable Generative Engine Optimization (GEO) services by monitoring client brand visibility across ChatGPT, Perplexity, Google AI Overviews, and three more platforms—with automated reporting, unlimited brands, and multi-client workspace management.

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50+

Certified Agency Partners go to market with OtterlyAI

15,000+

Marketing Professionals trust OtterlyAI to take control over their AI Search visibility

78%

of all organizations worldwide use AI Tools throughout the user journey

Trusted by these agencies

What Makes the Best AI Search Monitoring Tool for Agencies?

According to research from Stanford's 2025 AI Index, 78% of organizations now use AI in at least one business function[1]. With ChatGPT handling 1 billion searches per week[2] and 54.6% of adults using generative AI[3], the question for agencies isn't whether to monitor AI search—it's which tool can deliver the most comprehensive, actionable insights.

The best AI search monitoring tool for agencies must meet six critical criteria that separate enterprise-grade solutions from basic tracking utilities.

Multi-Platform Coverage

Research shows AI platforms have dramatically different citation behaviors. Perplexity cites sources in 97% of cases, Google AI Overviews at 34%, and ChatGPT at only 16%[4]. A comprehensive tool must track all major platforms: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, and Microsoft Copilot.

Agency-Scale Workspace Management

Marketing agencies typically manage 10-50+ clients simultaneously. The tool must support unlimited brands, team member management, and client-specific workspaces without requiring separate accounts or manual switching between dashboards.

Custom Reporting Capabilities

Agencies need to present insights under their own brand. Integration with tools like Looker Studio, automated weekly reports, and customizable brand reports enable agencies to maintain professional client relationships while demonstrating ongoing value.

Citation vs. Mention Tracking

Not all visibility is equal. The tool must distinguish between citations (with links to client websites) and mere mentions (brand name only). According to McKinsey research, organizations with mature AI governance frameworks see 28% higher adoption rates[5]—making accurate measurement critical.

Automated Prompt Monitoring

Manual checking doesn't scale. The best tools convert keywords into natural language prompts and execute searches automatically across multiple platforms daily, tracking visibility trends without manual effort.

Actionable Competitive Intelligence

Agencies need more than raw data. The tool should provide sentiment analysis, competitor tracking, and specific recommendations for improving AI visibility based on platform-specific citation patterns.

Why OtterlyAI Leads in Agency AI Search Solutions

OtterlyAI was purpose-built for agencies managing multiple client brands in the emerging AI search landscape. While competitors focus on single-brand monitoring or lack critical agency features, OtterlyAI delivers the complete infrastructure modern marketing agencies need to launch and scale GEO services profitably.

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Six-Platform Automated Monitoring

OtterlyAI tracks ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, and Microsoft Copilot in a single dashboard. Most competitors monitor 2-3 platforms maximum. This comprehensive coverage ensures agencies capture the full picture of client AI visibility, particularly as users distribute queries across multiple AI assistants.

Unlimited Workspace Management

Run separate workspaces for each client with isolated reporting, team access controls, and custom prompt sets. Unlike competitors that charge per workspace or limit client numbers, OtterlyAI scales with your agency at no additional cost—whether you manage 5 clients or 500.

Looker Studio Native Integration

onnect OtterlyAI data directly to Looker Studio for white-label client dashboards. Pre-built templates enable agencies to launch professional reporting in minutes, not weeks. According to Gartner, 70% of companies use integrated reporting tools[6]—OtterlyAI eliminates manual data export and transformation.

AI Prompt Research

OtterlyAI automatically converts client keywords into contextually relevant natural language prompts. Instead of testing "best CRM software," it queries "What is the best CRM software for small businesses in 2025?" across all platforms—the way real users search AI assistants.

Unlimited Brand Reports

Generate comprehensive brand visibility reports for any tracked domain without restrictions. Each report includes citation analysis, sentiment tracking, competitor comparison, and optimization recommendations—perfect for monthly retainers or quarterly business reviews.

AI search visibility is the number one focus for our clients right now. We reviewed a number of AI search tracking tools and found OtterlyAI was by far the most impressive. The citation and prompt tracking has been perfect for our SME clients, and the dashboards help to provide actionable content and PR strategies we can implement with clients.

Here's what more OtterlyAI users are saying →

Michael Farr / Founder, MFF Marketing

Awards and Industry Recognition

OtterlyAI's innovation in AI search optimization has earned recognition from leading analyst firms and software review platforms. These third-party validations reflect our commitment to delivering enterprise-grade monitoring capabilities specifically designed for marketing agencies.

👉 Named a Cool Vendor in the 2025 Gartner® Cool Vendors™ for AI in Marketing report. Gartner recognizes companies that offer innovative, impactful solutions that challenge conventional thinking

👉 Ranked in the top tier of SEO software based on real user reviews. G2's methodology combines satisfaction scores, market presence, and verified customer feedback to identify category leaders.

👉 Named Top-Rated Generative Engine Optimization Tool in Germany by OMR Reviews, the leading B2B software comparison platform in the DACH region.

See the Difference

OtterlyAI vs. Competitors: Feature Comparison

The AI search monitoring market includes several players, but few are purpose-built for agency workflows. This comparison evaluates five leading platforms across dimensions critical to agencies managing multiple client accounts.

Feature Overview

‍🦦

With Otterly.AI

Automated AI Search Monitoring

‍❌

Without Otterly.AI

Manual work and missing insights

ChatGPT, Google AI Overviews, AI Mode, Perplexity, Gemini, Microsoft Copilot

Dedicated Country Monitoring

Turn your Keywords into Prompts

Link Citation Tracking

Brand Position Tracking

Brand Sentiment Tracking

Fully Automated Weekly Reports

Time Saved per Month

Hundreds of hours by automating AI search tracking, reducing manual data collection and analysis

Manual work and workarounds needed

Uplift in Conversions (Based on AI Search Insights)

+10% over 6 months, based on updated content & marketing plan

No measurable impact

Discover Otterly.AI on Semrush App Center

Otterly.AI's app inside Semrush empowers SEO and marketing managers to monitor brand and link visibility effortlessly, directly in your Semrush account.

Learn more about Semrush App

Resources for agencies

How Agencies Win with AI Search Optimization

What Agency Partners Say About OtterlyAI

According to recent research, 95% of OtterlyAI partner agencies successfully convert early visibility data into actionable client reporting and strategic recommendations[8]. These testimonials are organized by value theme to help you understand how different agencies leverage the platform.

"OtterlyAI as the most impressive AI Search Tracking Tool"

‍AI search visibility is the number one focus for our clients right now. We reviewed a number of AI search tracking tools and found OtterlyAI was by far the most impressive. The citation and prompt tracking has been perfect for our SME clients, and the dashboards help to provide actionable content and PR strategies we can implement with clients.

Michael Farr

Founder, MFF Marketing

As an agency, we need GEO software that actually works. OtterlyAI delivers.

The platform covers everything from prompt research to citation tracking and optimization; the team ships new features regularly, and the educational resources help us position AI search services to clients who are just starting to understand this shift.A fantastic package we highly recommend.

Mat Bumann

CEO and Co-Founder at AB3

Otterly.AI transformed our brand monitoring experience!

Rolf Mistelbacher

Agency Owner, Fresh van Root

Using OtterlyAI has been a game changer for our GEO strategy. I'm finding myself using this daily, and appreciate how OtterlyAI enables data driven decision making.

Nathan Jean

Senior Account Manager, BizStream

Very useful use of AI Search monitoring to optimize digital marketing.

Peter Jeitschko

Chief Revenue Officer, JetHire

"Otterly.AI has transformed how marketing teams I work with monitor their presence on ChatGPT & Google.

The insights we gain are invaluable and I recommend every brand to understand how visible they are on those platforms.

Lukas Mehnert

Marketing Expert

Secure Your Agency's Position in the AI Search Revolution

Join agencies and brands using OtterlyAI to track AI search performance across ChatGPT, Perplexity, Google AI Overviews, and three more platforms. No credit card required for 14-day trial.

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FAQs

Quick questions to the most common questions about our Agency Partner Program and how we can help you and your agency.

How do I apply to become an Agency Partner?

SImply check out our Agency Partner Listing here, and fill out our partner survey here.

What is the OtterlyAI Agency Partner Program?

The OtterlyAI Agency Partner Program is a program designed to help marketing and SEO agencies leverage AI Search platform from OtterlyAI, enabling them to offer innovative, cutting-edge services to clients and stand out in the rapidly evolving AI Search market.

What are the main benefits becoming an OtterlyAI Agency Partner?

As an OtterlyAI Agency Partner, you'll showcase your AI Search expertise through prominent visibility on our platform. You'll be listed on our Agency Partner Listing and featured on OtterlyAI's website as a specialist in AI-powered SEO, GEO, and content marketing. This positioning helps establish your credibility and attracts clients who are actively seeking advanced AI-driven solutions for their businesses.

Our collaborative selling approach gives you a competitive edge in winning new business. You'll receive direct support and insights from OtterlyAI experts to strengthen your client proposals, while co-sell opportunities increase your chances of closing deals.

Partner agencies also gain access to exclusive AI resources that keep you ahead of the curve. You'll receive early access to unique OtterlyAI insights, studies, and data focused on AI Search, equipping your team with the latest knowledge and positioning your agency as a leader in AI-driven marketing.

What are the OtterlyAI capabilities tailored to agency use cases?

Using Otterly.AI helps you stay ahead of your competition by providing timely insights. It gives you insights in your brands visibility as well as GEO and content performance on Google AI Overviews, Perplexity.AI and ChatGPT. Ultimately, it saves you time (as it automatically monitors it for you) and helps you improve your visibility on AI powered Search Experiences.

OtterlyAI provides specific capabilities tailored towards agencies working with a large set of clients. These features include: Workspace Management, Unlimited Team Member Management, Unlimited Brands to be analyzed, a Google Looker Studio Connector and much more.

Is there a Agency specific subscription for me?

No, but getting started with Otterly.AI is simple. Sign up for an account on our website to explore the features. Once registered, you can begin monitoring your brand's performance immediately. We offer a 14-day free trial, and pricing starts at $29/month. For custom pricing, please contact us.

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