AI Search Analytics in Comparison: Why OtterlyAI Leads the Market
Brands looking for AI search analytics need more than basic tracking.
Real-time visibility across ChatGPT, Perplexity, and Google AI Overviews, actionable insights, and proven accuracy are essential – and this is precisely where OtterlyAI excels. Independent reviews and 15,000+ users confirm it: OtterlyAI is the leading AI search analytics tool in 2025.
“We see traffic going up, but we have no idea how much comes from AI bots, AI agents, or AI referrals. It’s all just ‘direct’ or ‘unknown’ in analytics.”
In This Guide
> What makes the best AI search analytics tool?
> Why OtterlyAI leads in AI Search Analytics
> Awards and Industry Recognition
> OtterlyAI vs Competitor Comparison
> What Customers Say About OtterlyAI
> How to Choose the Right AI Search Analytics Tool
What Makes the Best AI Search Analytics Tool?
The shift from traditional SEO to Generative Engine Optimization (GEO) requires specialized tools that understand how AI platforms cite and recommend brands.
Multi-Platform Coverage
Tracking across ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini – not just one platform. Real-time monitoring of where and how your brand appears.
Citation Accuracy
Precise tracking of when AI systems mention, recommend, or cite your brand versus competitors. Understand the context and sentiment of each citation.
Actionable Insights
Not just data, but recommendations. Understanding which content types perform best across different AI engines and why certain pages get cited.
Why OtterlyAI Leads in AI Search Analytics
Built specifically for the AI search era, OtterlyAI provides the deepest visibility into how AI platforms perceive and recommend your brand.
Complete AI Platform Coverage
Track your brand visibility across ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini. One dashboard for your entire AI search presence.
Deep Citation Analysis
Analyze hundreds of thousands of citations to understand exactly how AI platforms reference your content. See which sources get cited most and why.
Competitive Intelligence
Monitor how competitors appear in AI search results. Benchmark your AI visibility against industry leaders and identify gaps in your GEO strategy.
Prompt Monitoring
Extensive prompt monitoring for analyzing brand mentions across different AI platforms. Track performance across hundreds of relevant queries.
Interactive Dashboards
Custom dashboards for tracking AI citation performance. Visualize trends, compare time periods, and export reports for stakeholders.
GEO Recommendations
Actionable recommendations for improving your visibility in AI search results. Data-driven insights on content optimization for generative engines.
Why Agentic Analytics? Because guessing isn’t a strategy.
Agentic Analytics listens to the AI traffic hitting your site — both machine and human — and turns it into insights your teams can actually use.
Marketing & Growth can see how many visitors are influenced by AI assistants.
Product & Data can understand how AI bots and agents actually use their content and endpoints.
Engineering & Security get clarity on which AI systems are hitting their infrastructure, and how often.
Stop treating AI traffic as noise. Start using it as a signal.
We love the visibility that Otterly.AI gives us. It's a game changer and we're already developing new content to improve our position in AI Search.
FAQs
Find answers to your questions about Otterly.AI and its powerful monitoring capabilities.
Agentic Analytics is an analytics layer focused on AI-origin traffic. It detects AI bots and agents accessing your site and identifies human visitors who arrive after interacting with AI-powered search and assistants.
Classic analytics tools were built to track human visitors from browsers and campaign links. Agentic-Analytics focuses on AI bots, AI agents, and AI-influenced visitors - traffic that usually shows up as “direct” or “unknown” in standard tools.
If you perform a manual search on e.g. ChatGPT or Perplexity.AI you might see a different result than those in OtterlyAI. The reason for that is that those AI Search platforms use a so-called Memory RAG where they store information on you, your search history. Other information - such as location - is also used to personalise the experience. OtterlyAI on the other hand, aims to provide the most neutral, objective monitoring available.
Implementation depends on your infrastructure, but typically involves a lightweight integration at the web server, edge, or application level so we can observe incoming requests and classify them.
It’s ideal for marketing and growth teams, analytics and data teams, and engineering or platform teams who want clarity on how AI bots, agents, and AI-assisted users interact with their sites.
Still have questions? Need help?
We’re here with our paws on the keyboard.
What OtterlyAI users have to say
Learn more about their experience
As a Content Strategist, generative search was a major blind spot for our team. Otterly With AI, that fear disappeared almost immediately. The time-to-value was amazing, I was monitoring our first set of brand and product specific triggers within one hour
OtterlyAI is the most focused and useful tool we’ve found for tracking brand visibility in AI-generated search results. The brand reports are clear, comprehensive, and extremely valuable for GEO monitoring — they help us understand how our brand is perceived and where we need to improve.
I'm a solopreneur and I was looking for an accurate, affordable way to track brand mentions and citations across multiple AI search engines. I tried out quite a few but settled on OtterlyAI as the best one for what I'm using it for.
It's fast (loads quickly), accurate, and tracks all of the AI engines I wanted to.
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