We otter know which ai search agent visits your website
Agentic Analytics by OtterlyAI uncovers AI bots, AI agents, and AI-driven human visitors hitting your site - so you finally know which AI systems touch your content and which humans arrive after AI-powered searches.
Trusted by modern marketing, data, and engineering teams who care about what really hits their infrastructure.
“We see traffic going up, but we have no idea how much comes from AI bots, AI agents, or AI referrals. It’s all just ‘direct’ or ‘unknown’ in analytics.”
Your traffic is already shaped by AI agents.
Your analytics just don’t show it.
ChatGPT, Perplexity, Gemini, Copilot and other AI-powered systems are now
> Crawling and fetching your content through AI bots and agents
> Recommending your pages to users inside AI answers
> Sending human visitors to your website after an AI interaction
Traditional analytics tools were built for human clicks from browsers, not for AI-driven activity.
The result? AI bots, agents, and AI-referred users end up in a black box called “direct” or “unknown”. Agentic Analytics changes that.
It makes AI-origin traffic visible, measurable, and understandable.
OtterlyAI monitors the biggest AI search engines and now also their AI agents/crawlers. So you don’t have to.
Agentic Analytics tracks AI bots, agents, and AI referrals. So you don’t have to.
Agentic-Analytics identifies and classifies:
AI bots & agents accessing your site or APIs
Human visitors referred from AI search and assistants
Patterns of AI activity across your pages and infrastructure
You get a single, clean view of how AI systems and AI-influenced humans interact with your digital properties.
AI Bot & Agent Detection
Identify AI bots and agents accessing your website or APIs. See what they request, when they come, and how their behavior differs from regular users - instead of letting them hide in generic “bot” or “direct” buckets.
AI-Driven Human Referral Tracking
Spot the humans who arrive after an AI interaction. Understand which sessions are initiated by AI-powered experiences, how those visitors behave, and how they convert compared to traditional traffic sources.
Unified AI vs. Human Traffic View
Separate and compare machine traffic and human traffic influenced by AI. Get clarity on how much of your traffic is AI-origin, which pages are most affected, and how this evolves over time.
Why Agentic Analytics? Because guessing isn’t a strategy.
Agentic Analytics listens to the AI traffic hitting your site — both machine and human — and turns it into insights your teams can actually use.
Marketing & Growth can see how many visitors are influenced by AI assistants.
Product & Data can understand how AI bots and agents actually use their content and endpoints.
Engineering & Security get clarity on which AI systems are hitting their infrastructure, and how often.
Stop treating AI traffic as noise. Start using it as a signal.
We love the visibility that Otterly.AI gives us. It's a game changer and we're already developing new content to improve our position in AI Search.
FAQs
Find answers to your questions about Otterly.AI and its powerful monitoring capabilities.
Agentic Analytics is an analytics layer focused on AI-origin traffic. It detects AI bots and agents accessing your site and identifies human visitors who arrive after interacting with AI-powered search and assistants.
Classic analytics tools were built to track human visitors from browsers and campaign links. Agentic-Analytics focuses on AI bots, AI agents, and AI-influenced visitors - traffic that usually shows up as “direct” or “unknown” in standard tools.
If you perform a manual search on e.g. ChatGPT or Perplexity.AI you might see a different result than those in OtterlyAI. The reason for that is that those AI Search platforms use a so-called Memory RAG where they store information on you, your search history. Other information - such as location - is also used to personalise the experience. OtterlyAI on the other hand, aims to provide the most neutral, objective monitoring available.
Implementation depends on your infrastructure, but typically involves a lightweight integration at the web server, edge, or application level so we can observe incoming requests and classify them.
It’s ideal for marketing and growth teams, analytics and data teams, and engineering or platform teams who want clarity on how AI bots, agents, and AI-assisted users interact with their sites.
Still have questions? Need help?
We’re here with our paws on the keyboard.
What OtterlyAI users have to say
Learn more about their experience
As a Content Strategist, generative search was a major blind spot for our team. Otterly With AI, that fear disappeared almost immediately. The time-to-value was amazing, I was monitoring our first set of brand and product specific triggers within one hour
OtterlyAI is the most focused and useful tool we’ve found for tracking brand visibility in AI-generated search results. The brand reports are clear, comprehensive, and extremely valuable for GEO monitoring — they help us understand how our brand is perceived and where we need to improve.
I'm a solopreneur and I was looking for an accurate, affordable way to track brand mentions and citations across multiple AI search engines. I tried out quite a few but settled on OtterlyAI as the best one for what I'm using it for.
It's fast (loads quickly), accurate, and tracks all of the AI engines I wanted to.
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