Instant Commerce Doubles AI Search Traffic with OtterlyAI
At OtterlyAI, we revolutionize content and brand monitoring for AI search experiences. We are an ambitious and experienced team of marketing and tech leaders. Learn how Instant Commerce doubled their incoming traffic from AI search engines with the help of OtterlyAI.
About Instant Commerce
Instant Commerce is an AI-native eCommerce platform that empowers brands to build, test, and grow their Shopify stores faster and smarter. Serving over 25,000 brands, Instant Commerce equips eCommerce teams with cutting-edge tools to stay future-proof in a rapidly evolving digital landscape. Their team of engineers, designers, and storytellers is based in Amsterdam and Miami.
From Zero Visibility to GEO Growth
As AI search engines became an increasingly important discovery channel, Instant Commerce knew they needed to act, but had no reliable way to track or improve their presence in generative engines. Having never used an AI search visibility tool before, they were starting from scratch. Without a structured approach to Generative Engine Optimization (GEO), they had no insight into whether or how they were showing up in platforms like ChatGPT, Google AI Overviews, or Perplexity, and no data to guide their content strategy.
into AI search presence
content strategy
"OtterlyAI is a must-have for any content team that wants to build their GEO presence. Since using OtterlyAI, I've seen a 2x increase in both our visibility in AI search engines and incoming traffic!”
Why OtterlyAI?
Instant Commerce evaluated several tools before committing to OtterlyAI, and the difference was clear from the start.
When established SEO tools launched their own GEO features, the results proved inaccurate and updated far less frequently. OtterlyAI, built ground-up for GEO rather than as a bolt-on feature, felt decisively ahead of the competition.
"When the SEO tools we are using launched their GEO features, the results were inaccurate, and the tracking was updated much less frequently. OtterlyAI felt steps ahead of the others."
Implementation & Daily Use
With a solid GEO strategy now in place, Rebecca and the Instant Commerce content team rely on OtterlyAI's Brand Report as their primary tool for tracking the impact of their optimization efforts, allowing them to monitor performance across ChatGPT, Google AI Overviews, and Perplexity, and adapt quickly when things shift.
They also lean heavily on the Prompt Tracking feature to ensure Instant Commerce surfaces for the right search terms across AI engines, giving the team confidence that their brand appears in the moments that matter most.
Finally, the team uses OtterlyAI to identify which content angles are already gaining traction in AI search, doubling down on what works and refining their strategy with real, up-to-date signal.
📈 Results & Outcomes
OtterlyAI has been instrumental in helping Instant Commerce build and scale its GEO presence, enabling them to achieve several key goals:OtterlyAI has been instrumental in helping Videoloft reshape its content strategy, enabling them to achieve several key goals:
✅ 2x increase in AI search visibility: measurable growth tracked directly through OtterlyAI's Brand Report
✅ Doubled incoming traffic from AI search engines in just 6 months
✅ Smarter content strategy: by identifying high-performing content angles in AI search, the team focused their efforts where they had the most impact
✅ Full-funnel prompt coverage: Prompt Tracking ensures Instant Commerce shows up for the right terms across the most important AI platforms
Rebecca Anderson and the Instant Commerce team have made OtterlyAI a core pillar of their content marketing toolkit, and the results speak for themselves.
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