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AI Search Success Story

Videoloft Scales Visibility Across AI Search with OtterlyAI

At Otterly.AI, we revolutionize content and brand monitoring for AI search experiences. We are an ambitious and experienced team of marketing and tech leaders. Learn how Videoloft scales their AI Search visibility with the help of OtterlyAI.

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About Videoloft

Videoloft is an AI-driven video management system that unifies disparate security camera systems into one intuitive platform. Serving security professionals and IT/security/operations teams across large enterprises, Videoloft delivers modern VMS solutions with cutting-edge AI.

videoloft
🚨 Challenge

From SEO-Focused to AI Search-Ready

As AI-generated answers became a growing channel for discovery, Videoloft realized traditional SEO wasn't enough.

They lacked visibility in generative engines like ChatGPT and Google AI Overviews—and had little insight into where or how they were being mentioned. Competitive intelligence in these emerging surfaces was also limited.

No visibility

on ChatGPT & AIO

Missing

competitive intelligence

"We were SEO/keyword focused before OtterlyAI.
But with the rise of AI, we had no visibility into where we were being shown or referenced—especially compared to our competitors.”

Laura Worrell
Laura Worrell
COO, Videoloft

Why OtterlyAI?

Videoloft turned to OtterlyAI to shift from reactive search visibility to proactive AI search monitoring.

The onboarding experience was seamless.
‍

"The OtterlyAI team was patient and took the time to explain every feature and how we could maximise its full potential."

‍

💡 Life with OtterlyAI

Implementation & Daily Use


Videoloft's marketing team relies on OtterlyAI to consistently track and monitor their AI search visibility across platforms such as ChatGPT, Google AI Overviews, and Perplexity.
‍
They also leverage OtterlyAI to uncover fresh and innovative content ideas by analyzing the link references and citations, which help inspire their strategies.

In addition, Videoloft uses the tool to analyze and compare their competitors' presence and performance in AI search.

Finally, the team enhances both their SEO and content strategies with the actionable insights and detailed data provided by OtterlyAI.

ai search case study
🧠 GEO Readniess

📈 Results & Outcomes




OtterlyAI has been instrumental in helping Videoloft reshape its content strategy, enabling them to achieve several key goals:
‍
✅ Position themselves more competitively against traditional VMS vendors by refining their messaging

✅ Create content informed by real-time AI search insights, ensuring relevance and audience alignment

✅ Boost domain and brand visibility across AI-driven search results, amplifying their reach and impact

Videoloft rates their team’s expertise in Generative Engine Optimization (GEO) as great, and OtterlyAI continues to be a core part of their AI search playbook.

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